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Convention and Visitors Bureau
CVB Plan of Action

On November 7, 2013, the Board of Directors for the Abilene Convention and Visitors Bureau met for their annual Planning Session.  During the meeting the participants reviewed goal-setting strategies, reviewed their Vision, Mission and Core Values, reviewed the progress of 2012 goals and established a series of prioritized goals for 2014.  Two goals were not carried over from 2013 and two new goals were added, resulting in a total of six goals for 2014.  The results are articulated below.

VISION

Position Abilene as a premier tourism destination.

MISSION

Grow and sustain conventions and tourism.

CORE VALUES

Unite, Enrich and serve as ambassadors for Abilene.


Goals

GOAL #1

Develop a strategic and proactive plan for securing a high-visibility position related to the Chisholm Trail.  The plan will include a comprehensive proposal for trail related infrastructure/interactive education, preemptive coalition building and relevant marketing.

Strategy:

  1. Provide the lead role in planning and organizing an Abilene event to commemorate the 150th anniversary of the Chisholm Trail.
  2. Participate in the planning and organizing a national event to commemorate the Chisholm Trail Sesquicentennial.
  3.  Identify and develop a permanent memorial recognizing Abilene as the “End of the Chisholm Trail.”

GOAL #2

Increase use of creative marketing strategies to include utilization of advanced technology, enhanced use of collaborative approaches (partnerships) and the development of specific educational messages. 

Strategy:

  1. Engage students to create promotional videos of Abilene to be used on You Tube.
  2. Update the Abilene tourism video to share on website, You Tube, and in local businesses.
  3. Create a marketing plan to attract visitors to Abilene and increase visitation of local residents.

GOAL #3

Improve Abilene’s directional signage to guide visitors to target destinations.

Strategy:

  1. Commission a sign at the municipal airport to welcome visitors and inform them of the tourism attractions in Abilene.
  2. Continue developing a wayfinding signage system to direct the public to the hospitality amenities.
  3. Continue billboard advertising, working with local businesses to create maximum impact.
  4. Identify ways to easily direct visitors into Abilene through the highway construction and closure of the I 70 exit ramps.

GOAL #4

Engage, educate and sustain a multi-generational audience.

Strategy:

  1. Develop an initiative that will create a community awareness of the tourism impact on Abilene.
  2. Work with local attractions to enhance the visitor experience for all ages.

GOAL #5

Continue to create momentum towards the development of a convention facility and related lodging.

Strategy:

  1. Continue to identify potential developers interested in the lodging industry in Abilene.

GOAL #6

Play a key role in the development and promotion of the Special Tourism and Commerce District.

Strategy:

  1. Assist in creating an awareness of the benefits of the district.
  2. Take the lead in organizing the 5 Star Arts Festival in the downtown area.
  3. Work with the attractions within the 5 Star Museum District to create an awareness of the district and increase the number of visitors.
  4. Develop a Concierge Program to guide visitors from the Eisenhower Presidential Library Museum to other attractions and businesses in Abilene.
  5. Take the lead  in reorganizing the Farmer’s Market to draw more people to the downtown area.
  6. Continue to work on the Quilt Trail to provide an additional experience for visitors.

Board of Directors
Deb Sanders
Jeff Sheets
William Snyder
Mukul Ghosh Hajra
Mary Jane Oard 
Sharon Peterson  
James Holland



Meeting and Contact Information
The CVB Board meets on the 4th Tuesday of the month at 2pm at the CVB Conference Room located at 201 NW 2nd Street.

For more information or questions please feel free to contact:

Abilene Convention and Visitors Bureau 
785-263-2231


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With Abilene
City of Abilene
P.O. Box 519
Abilene, Kansas 67410
Phone: 785-263-2550
Fax: 785-263-2532
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